INOX Leisure Ltd (INOX), a cinema exhibition chain, has teamed up with Isha Foundation to celebrate the International Day of Yoga (IDY) on June 21 by giving yoga a modern twist.
Isha Foundation is a spiritual organisation.
#YogawithINOX, the first of its kind initiative by a movie exhibitor, will be brought alive at over 100 INOX cinema properties to provide an interactive experience to the movie-going individual.
The hour-long film is a short story of young people seeking to know about yoga. One of the aspects of the film is how yoga can be used for personal transformation, a statement said.
It will focus on the importance of yoga in our day-to-day lives and engage audiences through a 15-minute interactive capsule of “Upa-Yoga”.
Rajeev Chakrabarti, Chief Managing Officer, INOX Leisure Ltd, said: “The spiritual dimension we have added, breaks all those limitations in a different way."
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