5 Nov 2016

India Intimate Fashion Week to start from January 14

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The first edition of India Intimate Fashion Week #IIFW, dedicated to lingerie and intimate wear e-commerce brands, will be held here on January 14-15.

"Intimate wear, such a big sector, rather world's largest sector, deeply rooted in every person's life across the globe is still unexplored in India. However, India is now opening up to all kinds of evolutions, revolutions, entrepreneurships and experiments on fashion," Niraj Jawanjal, Director and Founder of IIFW, said in a statement. 
The first edition of IIFW aims at bringing together leading premium Indian and international lingerie brands, lingerie designers, lingerie e-commerce, lingerie stylists and experts, next-gen lingerie talents and intimate wear bloggers. 

"Through India Intimate Fashion Week, we will also recognise and honour industry leaders from the intimate wear category with India Intimate Awards, some of who will also be part of the jury of India's first initiative," Jawanjal added. 

It will provide a platform to emerging and established brands spanning categories of lingerie, lounge wear, sleep wear, leg wear, lingerie accessories, men's underwear, intimate, personal care products and more. 

Amit Pandey, Media Head and Associate Partner, IIFW, said: "With IIFW, we intend to plug this need gap and drive engagement, high decibel idea exchange and conversation amongst all potential stakeholders - Brands, customers and designers."

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